Twilio
Twilio's communications business grew quickly with plans to double in size by 2024. With this in mind, I was hired as the first communications business partner for Twilio's Chief Product and Technology Officer and his leadership team, all newly hired from Google, Microsoft, Amazon and Salesforce. Partnering with these seasoned executives, we built a communications strategy for the R&D organization, launched the first product vision and created a foundation to help scale the business by sharing best practices and guidelines to help shift behavior. The business partner approach and documents were leveraged as new partners were hired for Operations, Marketing and Human Resources.
Customer & Developer Conferences
For Twilio's SIGNAL conferences in 2022 and 2023, played a key role in developing content to highlight the latest product innovations. Used animation, video clips and graphics to help bring the story to life.
Communications Strategy & Plan
Building from scratch, created Twilio’s first internal organizational communications program for the R&D organization with 3,500 employees worldwide. Led all strategy, planning, messaging and execution. Metrics, feedback and survey scores were also used to improve communications and drive greater impact.
New Communication Vehicles
To inspire and drive engagement, created a steady drumbeat of leadership communications. From all-hands meetings and fireside chats to leadership updates about team and product highlights, employees were kept informed about the business and connected to leadership.
Launch of CustomerAI Technology
Led communications launch for Twilio's CustomerAI, a new technology layer that underlies the Customer Engagement Platform and enhances all of Twilio's products. Partnering with Marketing and PR team, managed comms from the initial launch through five partnership announcements.
Executive Coaching & Partnership
As a coach and advisor, helped product leaders develop and refine their presentation skills and communication strategies. Worked closely with each individual to understand their unique needs and goals, and provide tailored guidance and support.